SEO
Keywords
Descriptions
Internal and Reciprocating Links
Site Maps
Submission to major Search Engines
SEO Maintenace programs
|
|
|
It's not what is said but what is heard...
There are good ways to express a client's message and there are weaker or not so good ways to communicate.
While your message is of critical importance, it becomes moot if there isn't an audience to hear that message.
ArtStream incorporates multiple and proven methods to make sure your audience is hearing your message.
Search Engine Optimization has become one of the most talked about subjects on the internet.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
We incorporate "natural" search methods.
List of importance:
Unlike the keyword attribute, the description attribute is supported by most major search engines, like Yahoo and Live Search, while Google will fall back on this tag when information about the page itself is requested (e.g. using the related: query). The description attribute provides a concise explanation of a Web page's content. This allows the webpage authors to give a more meaningful description for listings than might be displayed if the search engine was unable to automatically create its own description based on the page content. The description is often, but not always, displayed on search engine results pages, so it can impact click-through rates. Industry commentators have suggested that major search engines also consider keywords located in the description attribute when ranking pages.[5] W3C doesn't specify the size of this description meta tag, but almost all search engines recommend it to be shorter than 200 characters of plain text[
A sitemap (or site map) is a representation of the architecture of a Web site. [1] It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.
While some developers argue that site index is a more appropriately used term to relay page function, web visitors are used to seeing each term and generally associate both as one and the same. However, a site index is often used to mean an A-Z index that provides access to particular content, while a site map provides a general top-down view of the overall site contents.
Sitemapss can improve search engine optimization of a site by making sure that all the pages can be found. This is especially important if a site uses Adobe Flash or JavaScript menus that do not include HTML links.
Most search engines will only follow a finite number of links from a page, so if a site is very large, the sitemap may be required so that search engines and visitors can access all content on the site.
Google introduced Google Sitemaps so web developers can publish lists of links from across their sites. The basic premise is that some sites have a large number of dynamic pages that are only available through the use of forms and user entries. The sitemap files can then be used to indicate to a web crawler how such pages can be found.
Google, MSN, Yahoo and Ask now jointly support the Sitemaps protocol.
Since MSN, Yahoo, Ask, and Google use the same protocol, having a sitemap lets the four biggest search engines have the updated page information. Sitemaps do not guarantee all links will be crawled, and being crawled does not guarantee indexing. However, a sitemap is still the best insurance for getting a search engine to learn about your entire site.
XML sitemaps have replaced the older method of "submitting to search engines" by filling out a form on the search engine's submission page. Now web developers submit a sitemap directly, or wait for search engines to find it.
ArtStream's XML Sitemap
After completing the building of a site ArtStream builds an XML sitemap which enables the major search engines to effectively "crawl" the site to improve a site's relative ranking.
An inbound link is a hyperlink transiting domains. Links are inbound from the perspective of the link target, and conversely, outbound from the perspective of the originator. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO).
In addition to rankings by content, many search engines rank pages based on inbound links. Google's description of their PageRank system, for instance, notes that Google interprets a link from page A to page B as a vote, by page A, for page B. Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.
Increasingly, inbound links are being weighed against link popularity and originating context. This transition is reducing the notion of one link, one vote in SEO, a trend proponents[who?] hope will help curb linkspam as a whole.
ArtStream submits a site to all the major search engines after completing its detailed optimization process. We currently submit to Google, Yahoo, Live Search, ASK and Moreover.
SEO isn't an end result. It is a strategy that needs to change over time. ArtStream offers straight forward SEO programsdesigned to fit client's needs and budgets. On a monthly, quarterly or yearly program we re-evaluate all aspects of site, update Sitemaps, re-configure XML documents and re submit the site to the major search engines.
We can discuss this more with you by calling us at 916-400-3979 or by contacting us via email at